A strategic market analysis revealed a competitive gap in the market and an opportunity for Bosfor Travel to claim a strong brand position. A positioning strategy was developed with buyer personas and key messaging focusing on brand strengths, value propositions and customer intent. Website content and functionality was assessed in this new model, and new capabilities and copy developed. We conducted reviews of all existing digital marketing activities and websites to identify opportunities to drive traffic to the website and increase the conversion rate.
Bosfor Travel is Australia’s leading premium coach hire services for corporate travel, community groups, tour groups and more. Their luxury coach hire ranges from 13 to 54 seat belted 5-star coaches. They have a dedicated fleet of safe and reliable coaches available for hire day or night, whether in Sydney Melbourne or Brisbane with the flexibility to meet your needs.
The key task and challenge for Bosfor Travel was to increase their sales. Despite a huge product range, they were struggling to get more phone calls, and online leads. We were asked to increase their sales through digital channels and establish them as an authority for premium coach hire services in Australia.
To develop the right solutions, we reviewed Bosfor Travel’s operating model, competitors and digital capabilities.We spent some time initially to understand their business better. Though it was a niche industry targeting very specific groups, there was still a huge competition. We then redesigned the whole website for better functionality and conversion rates. We created a website that was simple and stark and ensured the information flow was smart – so the visitors are able to find the services easily.
Highly optimised for the local area, we have steadily grown organic traffic through onsite and offsite white hat SEO. In the Search Engine Results Pages (SERPs) Bosfor Travel’s now has 49 tracked keywords ranking in the top 10 and nearly half of their website pages ranking on the first page.
In order to transition the Bosfor Travel brand to the digital space, Bosfor Travel appointed Nifty Marketing to oversee their marketing activities. A strong and comprehensive social media strategy was integral to showcasing the Bosfor Travel as a premier bus hire service provider to a wider audience.
Nifty Marketing formulated an overall objective of ‘driving more visitors, more often and for longer’ to the Bosfor Travel, using it as a measure to assess all modules including SEO development, content creation, social media management, graphics design and public relations. Due to Bosfor Travel s heightened online presence, there has been an increase in brand awareness as users continue to engage with the online content and express interest in the business.
Email marketing is deceptively complex – but get it down pat, and you are tapping into a powerful source of leads. To start, we worked with them closely to develop an email marketing strategy that hones in on their target market and defines what they want to achieve. From there, we utilised a cutting-edge tools and automated services to streamline delivery and maximise ROI. Ultimately, we translated our emails into goldmines for leads and conversions.
What we have done with Bosfor Travel is to actively promote the brand by sending out email to our target market. In this way, website traffic improves and it boost the brand to their target audience. Our marketing team understands how to build strong relationships with current and potential customers in order to create an ongoing source of leads for your business.
Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success.