Nifty Marketing suggested a fully integrated plan executed from the first phase – Website Revamp to second phase – building traffic and increasing leads from patients. This was carried out in a very difficult period during the Covid-19 crisis and despite that we increased the clients digital foot print, leads, traffic and improved customer retention on their site with a enhanced user interface and more intuitive user journey.
Circle Health needed to be more easily found in the search engines, in order to achieve a greater number of leads, thus gaining market share.
In-depth keyword research and analysis builds the cornerstone of every great SEO campaign, and we spent over 50 hours researching and analysing keywords and keyword combinations, to discover which keywords were going to bring this website the greatest numbers of targeted traffic. State-of-the-art SEO was performed on the website, and additional content-rich and informative webpages were built to further solidify and unify the themes of the website.
Supporting SEO activities included creating quality relevant content aimed at Circle Health’s target market, publishing some at the website, publishing some at niche websites and relevant social media platforms, linking said content to several sites and promoting said content. Our SEO activities also included niche link building and social media marketing, and more.
By understanding the competition and their ideal customers, Circle Health aligned with the opportunity in the market. In particular, this involved targeting the keywords that mattered most.
Circle Health chose Nifty Marketing to help them drive stronger brand awareness, patients enquiry and any other hospital needs. Wanted to take their marketing efforts more seriously and branch out to other platforms, both traditional and digital, including social media. Recognised as part of the sales funnel, Circle Health understood that social media is a support act to a routine and diligent sales program – which they already undertook.
With extremely limited ad budget and smart, well targeted content, we were able to increase Circle Health’s Facebook following by over 200%. Engagements have increased significantly, thus increasing the Circle Health’s online presence and traffic. In addition to that, we were able to increase their visitors on YouTube and Instagram.
Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success.