We design simple, compelling, and functional websites that make it easy for users to quickly find exactly what they’re looking for when they arrive at your site and then convert them into paying customers. It’s about creating an online experience that transforms visitors into buyers and buyers into loyal customers.
Sydney is a large market with steep competition among plumbing companies. Sydney Hot Water Systems approached Nifty Marketing with the need to evolve its digital marketing strategy to keep up with the new ways people seek out hot water plumbing services online. Specifically, we need to update their website structure and content, including on-page and technical search engine optimisation (SEO). Their objective was to get their name out there to drive organic website traffic and, ultimately, new business.
A standout website is about more than just technical optimisations and SEO. Our team updated the Sydney Hot Water Systems website to be both functional and usable, through a variety of website usability best practices. To improve the website load speed times for Sydney Hot Water Systems, our team implemented a variety of website best practices, including code optimisation, limiting resource-intensive HTTP requests, and reducing or eliminating redirects.
A full audit of all existing Sydney Hot Water Systems content uncovered some opportunities for optimisation, updates, and restructuring. This included finding and fixing broken links, better linking between existing content, and the merging any duplicated or outdated content.
In just a month after launching the updated website, content, and SEO strategies, the Sydney Hot Water Systems website a 25% increase in organic website visits, with 90% of those coming from Google. ROI has increased significantly for the past few months.
When we began, Sydney Hot Water Systems, had just 103 likes on their Facebook business page, an inconsistent campaign, and little engagement. The makings of a good campaign were there on the periphery—they had a great basis for content and a loyal following—they just didn’t know how to engage properly with their audience.
They want to introduce its products and services to target audiences around Sydney, then drive sales. Our solution is to run dual campaigns during a 3-month period: one to look for for potential customers and drive traffic to the website, and another to reach people who had already visited the website to drive website sales.
After few weeks of optimisation, we were able to improved their page likes, engagement, and reach by over 200% traffic.
Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success.