Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image. As a company that offers email marketing software, we strongly suggest that you don’t use purchased lists for your email marketing – the results you’ll see from growing your list and acquiring customers organically will lead to far stronger results.

In order to make sure that your website content is well-optimized for search engines like Google, you can hire SEO experts to help you with this process. However, if you do not have much experience in this area then you should be aware that hiring such professionals can get very expensive. If you decide to go down this route, you may want to consider investing in learning how to optimize your own website yourself. This way, you will save money and time while also ensuring that all of your business’s pages are properly optimized.