Local Business SEO

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Local Business SEO Sydney

Need more Local visibility? You’re in the right place, 46% of all Google searches are local. Local Search Engine Optimisation is an effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online.

Nifty Marketing Australia helps to streamline your digital marketing so that you can focus solely on building your business. Our services ranging from brand management, social media optimization, Google My Business optimization, have helped multiple local businesses grow from ground level.

Did you know in some categories and geographies, a local small business easily dominates the rankings and visibility across platforms. What are the secrets to this success? Local SEO optimization strategies are the driving force behind this.

Nifty Marketing Australia is Sydney’s Local SEO company, we will help you small, large, or multi-location company grow their business and attract more local customers using local SEO strategies. Local searches are very important, they are focused on product availability, opening hours, and directions.

What is Google My Business (GMB)?

Local SEO typically focuses on geographical aspects of the business such as city or town names. This is because people commonly add a city or town name to their search request, e.g. “Hair salons in Sydney”.

For these types of search queries, which typically include a location or ‘near me’, search engines understand that what the searcher wants is business suggestions or lists based on location, and so that’s precisely what they offer up in the local search engine results.

Any company that provides services to a local population can be considered a local business. Plumbers, Painters, Gardeners, are some of the examples of local businesses. Google My Businesses makes it easier for these kinds of businesses to increase their online visibility.

GMB or Google My Business is a tool that helps you to manage your profile across Google, including Google Maps. Google My Business makes it easier for you to change phone numbers, add websites, change operating hours, write stories, and more.

How GMB Optimization helps local businesses?

With the press of a mouse, your GMB listing provides prospective customers with fast access to your hours of operation, phone number, website, and directions—all at no cost to you. Additionally, your free GMB profile provides clients with an inside peek at your company by providing information about your busiest hours and review ratings.

Google My Businesses enables you to list the location of your business on Google Maps and in local search results. You may show critical information about your company, such as hours of operation and closure, contact information, and a link to your website.

GMB postings are an excellent approach to boost the overall effectiveness of your SEO approach. By publishing to Google, you may increase your organic clicks. Google posts have call-to-action buttons that urge visitors to take action after reading the article. In exchange, organic clicks on CTA buttons will help to improve your page’s rating.

Local Business SEO Blueprint

Nifty Marketing Australia is an expert digital marketing agency when it comes to local SEO services in Sydney. Our SEO team is experienced and is well known to many industries in existence. We follow a streamlined approach that aligns with Google guidelines and algorithms while providing our clients the maximum value.

Industry Research: Research is the primary stage of any Local SEO campaign. Our experienced team of SEO specialists in Sydney keeps attention to details. We make ourselves ready with all kinds of information ready to grab that first page rankings for local businesses.

Gathering Information: After knowing what can be done and how we shall execute the plan, our SEO team gathers information from clients. This is the second stage of gathering information where we focus on the selling points of the local business.

Your local business may open 24 hours, provide the cheapest services, may have more accreditation or awards compared to your counterparts. It’s our job to find and gather your selling points, whereas you help us in this phase in order to get the maximum results from a local business SEO.

SEO Implementation: Local SEO is comprised of website optimization and Google My Business listing optimization. In the implementation phase, we curate and create local citations, backlinks, fix on-page and add more pages when necessary. The list of tasks that we do for you is ever going, so, in short, this is the phase where you actually start getting calls from your potential clients.




We will implement the review search results to attract users and show them your positive side.

Local Business

Local Business will help you create an attractive search result that will display additional information in search results. Do you own an eatery, a dental or health clinic, a pharmacy, a school, grocery store, salon, etc. etc. This one is for you!

Article Searches

For news, blog or an article page can enhance the appearance in search results. If you are a blogger, or an author who contributes news and articles, you can use the article search results to add additional information and create a better snippet that gives a clear picture of what your article is all about.

Service Results

A Service Result can help you show off your services too. If you provide services such as home improvement, car care, digital marketing, travel, etc, we can create the service results to show additional information that gives people a clear idea about all you do and encourage them to hire you right away.


Like everything else, your product too can outshine the other search engine results. We will implement product search results. If you own an eCommerce website or if you are a product company, we can create these product search results to show off products, their reviews, price and availability to bring in the right audience on the page.


What do you see when you search your name on Google? Are you happy with the description you see, or you want more? We will implement additional information about yourself and structure it well so that it looks good and speaks good about you.

Job Postings

Every organisation has job vacancies when they are looking out for a qualified person to take up a responsibility. We can help show up your postings in search results. This makes sure you your candidate gets all the required information in one go and you are more likely to get relevant people applying for the job.

Software Application

Are you a software development company? We can create results for your Software applications, so that their details are presented well in search engine results. Properties like ratings and price can help you attract users to purchase the application.


Are you hosting a Free Salsa class or a drawing competition? We can implement this data in such a way that your event will stand out in search results. Whatever the event is, we can attract users so that they can find the event and attend it too!

Local SEO Case Studies

If you think of the SEO strategy as a road map then the SEO retainer is where we start to actually drive.

Like all road trips, despite the Best laid plans you sometimes have to reassess
your route and make adjustments.

Web Design

Frequently Asked Questions


Primary Source of Leads

Bringing your services to the first page of Google

Better Cost Management

Lowering your Lead Generation by 60%

Builds Brand

Show your Customers you are Popular

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