Local SEO Specialists

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What Is Local SEO?

Are you a small business or a large enterprise? Need more Local visibility? You’re in the right place, 46% of all Google searches are local. Local search Engine Optimisation is an effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online. Did you know in some categories and geographies, a local small business easily dominates the rankings and visibility across platforms. What are the secrets to this success? Local SEO optimisation strategies are the driving force behind this.

Nifty Marketing Australia is Sydney’s Local SEO company, we will help you small, large or multi-location company grow their business and attract more local customers using local SEO strategies. Local searches are very important, they are focused around product availability, opening hours and directions. If your business is looking for increased local exposure then you will  need a Geo-focused SEO strategy, one that puts you ahead of the competition and in sight of locals whose search behaviour demonstrates their willingness to check out what you have to offer giving you a better finding local.

How does it work?

Search engines look for various signals in local content, links, social profile pages and profile listings to provide the most relevant local results to the individual searching. For instance, Local SEO typically focuses on geographical aspects of the business such as, city or town names. This is because people commonly add a city or town name to their search request, e.g. “Hair salons in Sydney”. For these types of search query, which typically include a location or ‘near me’ (which aren’t even necessary if searching using Google Maps or if Google knows your location and assumes the search has local intent), search engines understand that what the searcher wants is business suggestions or lists based on location, and so that’s precisely what they offer up in the local search engine results. Therefore having a good local SEO strategy, Google will start associating your business with a certain geographical area, bumping you up the rankings and boosting your profile in the community. Leading to more exposure in the local area.

Ways to Improve Local SEO

  • Creating local listings for your business across other major business directories and business listing pages. The more directories listing your business has the more Google will trust your business and the higher you will rank in local searches.
  • Second, the success of Local SEO relies on your website. Having a website with SEO optimising content will boost and rank your site higher on the local search page. Also having multiple site pages for if you business has multiple locations optimise your Website for “Near Me” Searches to Reach out to your Potential customers at the exact time when they need you.
  • Another major aspect of optimising local SEO is making your Google Business Manager profile as up-to-date and accurate as possible, this is so that it has a higher chance of appearing in the local pack. making it trustworthy, attractive and appealing enough to get a click through.
  • A key component of local SEO optimisation is that to find out what are the top local search ranking signals a, localised content. Compare rankings against your competitors and create ‘roll-up reports’ to view ranking trends for multiple locations.
  • Having consistent Name, Address and Phone number, Google My Business, and reviews matter in order to improve your Local SEO ranking.
  • Go get the additional boost to you Local SEO optimisation make use of Social Media to promote your Local Business and get high Ranks on Google Local Search Results Page.

At Nifty Marketing Australia, we will help you with an intelligent Local SEO strategy, you can dominate your business in local search results and outrank even the big-name competition. We guarantee you first page results on Google.




We will implement the review search results to attract users and show them your positive side.

Local Business

Local Business will help you create an attractive search result that will display additional information in search results. Do you own an eatery, a dental or health clinic, a pharmacy, a school, grocery store, salon, etc. etc. This one is for you!

Article Searches

For news, blog or an article page can enhance the appearance in search results. If you are a blogger, or an author who contributes news and articles, you can use the article search results to add additional information and create a better snippet that gives a clear picture of what your article is all about.

Service Results

A Service Result can help you show off your services too. If you provide services such as home improvement, car care, digital marketing, travel, etc, we can create the service results to show additional information that gives people a clear idea about all you do and encourage them to hire you right away.


Like everything else, your product too can outshine the other search engine results. We will implement product search results. If you own an eCommerce website or if you are a product company, we can create these product search results to show off products, their reviews, price and availability to bring in the right audience on the page.


A Course Search result makes sure that it gets found in search results. Display all the information you can and get found by students looking out for a course like yours. If you are an organisation that offers online courses and teachings, we can implement this to highlight your course and help you be found.


Do you own a website that flaunts recipes and cookery tips or just a blog where you post your handmade recipes? Recipe Search Results is the one for you! We can add fields like Ingredients, Preparation Time, Cooking Time, etc so that users know a few tit-bits before opening the page.


What do you see when you search your name on Google? Are you happy with the description you see, or you want more? We will implement additional information about yourself and structure it well so that it looks good and speaks good about you.

Job Postings

Every organisation has job vacancies when they are looking out for a qualified person to take up a responsibility. We can help show up your postings in search results. This makes sure you your candidate gets all the required information in one go and you are more likely to get relevant people applying for the job.

Software Application

Are you a software development company? We can create results for your Software applications, so that their details are presented well in search engine results. Properties like ratings and price can help you attract users to purchase the application.


Users often hunt for a book online. Our strategies can make it easier for users to discover books and authors within search results. As an e-book publisher, you can create a relative search results for your book so that users are encouraged to purchase immediately after finding it in the search results.


Are you hosting a Free Salsa class or a drawing competition? We can implement this data in such a way that your event will stand out in search results. Whatever the event is, we can attract users so that they can find the event and attend it too!

Video Object

We can implement searches to attract users with quick information about your video.

Case Studies

If you think of the SEO strategy as a road map then the SEO retainer is where we start to actually drive.

Like all road trips, despite the Best laid plans you sometimes have to reassess
your route and make adjustments.

Web Design

Frequently Asked Questions


Primary Source of Leads

Bringing your services to the first page of Google

Better Cost Management

Lowering your Lead Generation by 60%

Builds Brand

Show your Customers you are Popular

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