Derek Ozen is the founder and driving force behind Nifty Marketing Australia.

He’s not a “front of camera” influencer or a professional presenter – he’s a builder. A backend operator who lives inside systems, data, and strategy, helping serious business owners create real, compounding growth.

With 25+ years of hands-on experience, Derek has been building digital systems since the early 1990s, back when innovation meant creating something from almost nothing. He started with code and problem-solving, then layered on marketing, psychology, and commercial strategy to understand what truly makes a business move.

Before launching Nifty, Derek worked in radio and television, which taught him how powerful clear communication really is. By 2006, he was deeply involved in advertising and digital marketing, helping scale brands from local start-ups to national and global enterprises, including names like Acer Australia, Cisco, and Darley Aluminium.

Built Through Study, Trial, Error – and Algorithms. Derek’s approach wasn’t learnt from a single course or “plug-and-play” system.

He developed his processes through:

  A strong foundation in mathematics and logic

  Ongoing self-education and study

  Years of industrial experience, trial and error, and refinement

  Building and tuning algorithms, frameworks, and checklists until they consistently work

Every strategy, funnel, and campaign structure at Nifty Marketing has been tested, broken, rebuilt, and improved in the real world. Derek treats marketing like engineering – if it can’t be reverse-engineered, measured, and improved, it doesn’t go into the Nifty playbook.

Leading a 30+ Person Team – Still “On the Tools”

Today, Derek leads a team of 30+ specialists across SEO, Google Ads, Meta Ads, web development, content, AI, and strategy.

But he hasn’t stepped back into a “just the CEO” role.

He is still:

  On the tools daily – inside dashboards, CRMs, and code

  Reviewing technical builds, tracking setups, and automation flows

  Mentoring the team on systems thinking, performance, and long-term growth

Clients don’t just get an agency logo – they get a team backed by a founder who understands every layer of the work and still gets his hands dirty to make sure things are built properly.

  Hands-On, Backend-First Leadership

  Derek is a hands-on marketer, developer, and problem solver.

He focuses on:

  Campaign architecture and tracking at a structural level

  Automation workflows and CRM systems that support scale

  SEO, AI, and performance frameworks that align strategy with execution

He’s far more interested in dashboards, data, and backend logic than social media appearances. You won’t see him chasing likes – he’s focused on results, momentum, and accountability for serious business owners.

  Momentum Over Gimmicks

  Derek doesn’t believe in quick wins or one-month spikes

His philosophy is simple:

“Momentum matters – if you’re prepared to do the work, we’ll keep pushing forward together.”

Nifty Marketing is built for serious business owners – people who want structure, process, and long-term growth, not a short-term “let’s just see if it works” experiment.

When strategy, systems, and execution line up, Derek’s view is clear:

WE BUILD IT
YOU DRIVE IT
YOU LIVE IT

That’s the standard he brings to every campaign, every system, and every client Nifty Marketing Australia partners with.