When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use. Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.
Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need. Your navigation should be simple and self-explanatory. Include broad headings that encompass numerous subtopics, so your audience can easily find the information they need. This is the easiest way for you to help your audience find information fast.