What time should I post?

Depending on your business and what sort of services you provide. The timing depends on your traffic and followers. Most of the time, the analytics from our Social Media Marketing team would show when your social media followers are online. This enhances and ensures that posts sent out are viewed and that they have the proper engagements.

What is Email Marketing?

Email marketing is a method to follow up with your customers and prospects via email. Email marketing is different from spamming because the prospect has to opt in and request the email newsletter. A spam message, which is illegal under the Can-Spam act is where the company purchases an email list and blasts it out to thousands of people in hopes that someone is interested in the product.

Do I really need Social Media?

Take a look around you, what are people around you doing? what do you do when you have nothing to do and you’re on your phone? Correct! Everyone is on Social Media going through pages liking things, watching things. It is safe to say that if your business or service has a Social Media account, you will have more followers and more people knowing about you. At Nifty Marketing Australia, we call this Branding. It may be a slow process however, if your business is constantly showing up on people’s feeds, then more and more people will know about you.

Where does the material Come from?

Depending on you as our customer. We create some of the content ourselves in the Graphics Design department, Some content comes from news, and others come from the research we do based on your particular business. Sometimes, our posts would come directly from you and we will edit it based on the best suitable things for the page.

Does having an attracting subject work?

Subject lines should be striking so much so to generate a response of opening the email. It’s the first thing that your subscribers notice. It’s your gateway to further communication. So, make it personalised, short and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide to open an email. You can ask questions or create urgency by stating a deadline.

How do I access posts on Social Media?

All posts that are put up on all the accounts, would be within the “posts” section of that particular platform. Along with that, you are entitled to having those posts sent straight to you if you like. All you have to do is ask us.

How can I make Customers read the emails?

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most. Whenever you send an email ask yourself, “Does the email content, especially the subject line matter to my customer?”. Customers instantly connect to emails, which are personalised and when the call to action is relevant. Also, if you create an urgency they do read and respond as well. Focus on the value you create for the customer and the benefits you are offering.

What is a Great Design for my email template?

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colours, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colours. Don’t forget to make your email template responsive, so that it looks good across all devices. All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying.

Will my sales get better with Email Campaigns?

Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products. When would you buy a product? When it provides a solution to an existing or future problem. When you trust the brand and you connect (emotionally and rationally) with the message/signal the advertiser is trying to convey to you. Well, then you have your question answered. So, convey to the audience that your product/service will provide them with a solution and add value to their life. Share testimonials and case studies to build trust. Create an email with inspiring content and visually strong images (a picture is worth a thousand words) that emotionally and rationally connect with the customer.

How often should I send out Marketing emails?

Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency. When you send offer emails you can send two emails and then send the third one as a final reminder. But, sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam. Here, in desperation to get a sale, you’ve lost an opportunity.

How can I write the content of a marketing email?

Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant. There are various ways in which you can grow your own opt-in email list. You have to ask for email ids from customers when they visit your website and in return provide them with some deliverable like e-book, whitepaper, etc. A pop-up window asking them to share their email ids should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.

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