To have a web presence for any business is a competitive edge itself but to actually succeed you need to have a state of the art platform that can display your products in an attractive manner. At Nifty Marketing, we make the extensive use of the tools available in the market to develop custom solutions for the client that can help them set their online shopping platform. We are well known for our E-commerce platform development in Australia and all around the world. What we have done with Acer Australia ecommerce is to utilised Magento Platform to maximise its efficiency!
The main challenge facing Acer Australia was an outdated website and online sales funnel. The old website was difficult to navigate, didn’t present information logically, used two different systems for page information and ecommerce, wasn’t mobile responsive, and didn’t integrate with accounting systems or social media.
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences.
To develop the right solutions, we reviewed Acer Australia’s operating model, digital assets, customer base and competitors. We found a brand with a unique product and very strong social media following, but without marketing capabilities or ecommerce functionality to capitalise on it. By improving its online presence and implementing an expert online marketing strategy, we were able to provide Acer Australia with the tools it needed to start generating sustainable online revenue.
By targeting this database and implementing an SEO campaign, we were able to directly generate over $8,000 in revenue, representing massive growth on their average monthly revenue. Through the website rebuild and our online marketing strategy, we were able to generate a conversion rate of over 4.8%. Through the first full month of running the campaigns on the new website, online sales grew by 163% compared with the same time last year, while the number of orders increased by over 300%.
We focussed on providing a variety of options. Firstly, and obviously, we did a thorough research of their industry and studied their competitors. We came up with a list of targeted keywords and strategies- which can be used in both organic and paid campaigns. Our aim was to get Acer Australia on top of search results, so they are found whenever someone searches for a product that they sell.
We optimised the website for both on-page and off-page by focusing on the targeted keywords. In addition to search campaigns, we’ve also added display campaigns to provide awareness. Also, shopping campaigns to have a greater reach. To ensure the Adwords budget is not wasted, we smartly managed the timings and keywords. We further channelled the leads by creating high-converting landing pages. Soon, we saw a spike in their conversion rates and online sales.
Using the fresh design guidelines, we crafted a digital marketing plan with highly engaging concept. While injecting the the brand into social media platforms and blogs were utilised to engage and promote Acer Australia’s unqiue experience with a hint of effective Nifty Marketing’s flavour.
With the initiative of Tech Blogger, blog team of Nifty Marketing, we provided a prominent online presence leading up to their goals which are clear, effective and stylish communication with their audience. Our team have provided an effective social media posts regularly with a very high engagement rate.
Nifty Marketing is actively sending out EDM’s to our subscribers to increase our website engagement and possibly conversion. The combined force of our planning and branding gave Acer Australia the momentum it needed to open with a bang and maintain this strong position far into the future.
Our automated tools allow you to effortlessly execute your email marketing strategy exactly when you want to, whether it be a welcome message for new customers, a once-off product promotion or a monthly newsletter.
Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success.