We redeveloped the website, optimised it for Google organic search and created several campaigns to kickstart enquiries. We reviewed the website content and expanded it to include the sort of topics that our research showed would be most effective during the low season. The sites we work on do tend to respond very quickly but the main reason for this quick result was a simple usability fix that literally took less than five minutes to implement.
PRO IT requested us to do an audit of their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for IT support. With a global market, development of an international SEO roadmap was required. Objectives included to increase organic traffic by 20% from the previous year and increase the overall number of service by 20% from the previous year.
They signed up for our digital marketing plan and we got started immediately. The site was super slow and we know speed is important for site visitors. It’s also a Google ranking signal so this needed to be fixed straight up. We updated the theme and cleaned up the website build to remove a myriad of unnecessary plugins. We did some search engine optimisation and reorganised the navigation structure.
We start with an in-depth review of your website; any previous SEO work that may have been completed, site architecture, content audit, competitor analysis and current rankings.We undertake extensive keyword and competitor research to uncover keyword gaps and whitespace opportunities.
The Nifty Marketing solution is working for PRO IT — for example just in the past 12 months, average click through rates for organic searches have increased by 6%, which may not sound like much, but add to that a 37% decrease in the cost per conversion — and we’re talking significant numbers! More members for less expenditure, gotta be happy with that.
PRO IT hadn’t ventured into the world of social media yet and wanted to get started. A brand rich in visual appeal and happy client testimonials, PRO IT wanted to reach new, modern audiences and overall increase sales. New ideas for both content and campaign concepts were required to launch the new platform. While PRO IT were already a well known service with many social profiles visible, it didn’t yet have enough engagements.
Again, the results speak for themselves. In the ever so challenging environments of both LinkedIn and Twitter, PRO IT’s presence continually grew. A KPI for PRO IT was and is always the number of eyeballs that have seen their content and brand name. With a limited yet targeted ad spend, PRO IT routinely achieves monthly views.
Raising your profile, boosting revenue, increasing efficiency, reducing cost, training your staff and communicating better with your customers are only a few of the business priorities vital to any company’s success.