Why social media marketing? As your business and social media following grows, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

Social media is the best place for small businesses to build relationships with customers. By interacting with your customers through social channels like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, you are able to establish trust, provide useful information, and show that you care—which makes your brand more relatable. And when you make friends with your customers, they are much less likely to switch to your competitors.