Understanding Social Media?

Engagement with audience

Why social media marketing? As your business and social media following grows, conversations about your brand will also increase. People will comment on your social media posts, tag you in their social media posts, or message you directly. People might even talk about your brand on social media without letting you know. So you will want to monitor social media conversations about your brand. If it’s a positive comment, you get a chance to surprise and delight them. Otherwise, you can offer support and correct a situation before it gets worse.

Social media is the best place for small businesses to build relationships with customers. By interacting with your customers through social channels like Facebook, Twitter, Instagram, LinkedIn, and Pinterest, you are able to establish trust, provide useful information, and show that you care—which makes your brand more relatable. And when you make friends with your customers, they are much less likely to switch to your competitors.

 

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Gain a higher reach

When you have more funds to grow your social media marketing, an area that you can consider is social media advertising. Social media ads allow you to reach a wider audience than those who are following you.

Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can create target audiences based on their demographics, interests, behaviours, and more.

When you are running many social media advertising campaigns at once, you can consider using a social media advertising tool to make bulk changes, automate processes, and optimise your ads.

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