Google Ad Words Remarketing provides you with the opportunity to recapture your customers attention on different browsers. Remarketing is an effective way to encourage browsers to your website.
If your want to keep your existing customers and drive them to your site, then remarketing is an important strategy. Remarketing ads give you the ability to show targeted ads to those potential customers that may have already purchased something from or shown an interest in your business. Also if an individual visited your site or page but didn’t complete purchase or finalise a conversion these ads will be shown to them as they continue to browse around the web.
Remarketing on Google Ads Words not only drives up revenue, but also shows a strong presence of your branding online.