SEO Copywriting Sydney

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We at Nifty Marketing are an SEO agency that focuses on achieving results that help your business grow. We assist home business owners in our SEO copywriting in Sydney services Sydney by generating new leads, increasing sales, gaining new consumers, and promoting their company. We understand how tough it is to operate a successful firm, which is why we guarantee a certain level of success. Nifty Seo Agency’s SEO specialists will create and implement a unique strategy for local Australian search engine optimization, campaign execution, and web presence marketing that is suited to your company’s needs within a fully managed fixed-price package. We’ve been around for a while and are trustworthy. We’re the most trusted SEO firm in Sydney, and we’re here to assist Australian companies like yours to succeed online. If you’re not too sure about what SEO or copywriting is, read on to find out more. You might find yourself thinking that this is the one piece of the puzzle that your business was missing.


Wherever you are within Sydney, we help small, large, or multi-location companies grow their business and attract more local customers using local SEO strategies. Local searches are very important, they are focused on product availability, opening hours, and directions. This is where we can help you.

Hiring an SEO company that doesn’t understand your local clients and searches will only get you so far. We know Sydney, and we are confident about our local SEO strategies. We also work internationally, so if you’re not a local Sydney business owner, we can still help you out. Here are just a few suburbs we have experience in targeting:

  • Burwood
  • Dulwich Hill
  • Glebe, Maroubra
  • Frenchs Forest
  • Clovelly
  • Rozelle
  • Bankstown
  • Fairfield City
  • Hawkesbury
  • City of Parramatta
  • and more!

What Is SEO?

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

What Is SEO Copywriting?

Copywriting is an essential component of any marketing or advertising campaign. Copywriting refers to the words, whether written or spoken, that marketers use to try to encourage consumers to perform an action after reading or hearing them. Copywriting is like a call-to-action on a grander scale: copywriters are attempting to get people to feel, think, or react – ideally, Google the slogan or brand in order to learn more about the campaign. Where a blog post like this one has the luxury of hundreds of words.

Perfect For Small Businesses

If you recently decided to follow your dreams and pursue opening your own business, we can help you. First of all, well done for taking the step to become a business owner, stepping into the world of running a business can be scary – kudos to you. Now, you might be wondering… Is SEO copywriting something that will help you? If you want the short answer – yes! We can help to grow your website through a range of online optimization, it’s what we do best.

User Experience

Our SEO consultants prioritize user experience for your website. This means making sure that it is mobile friendly – seeming as most people do their web searching from their phones, it’s important to consider this aspect of your website too. SEO experts analyze your bounce rate (the time it takes users to leave your site) as well as other important features and figure out where your site needs to be worked on the most by performing SEO audits. By doing so, it increases the likelihood of increasing the volume of traffic (amount of people who visit your site) on your website.

Google Rankings

Alongside performing SEO audits and so forth… It’s important that keywords research SEO-friendly content is also included in the site. Why? because doing so improves the chances of Google ranking your page higher than your competitors. By doing so, it helps to drive highly targeted traffic to your site which in turn, boosts revenue and helps you to grow your business faster. Your business might pop up on someone’s search results through the power of keyword research and SEO content.

What Would Your Customers Like To See?

Why not find out what they’d like done differently on the website? We can analyse all of this for you by comparing competitors to understand what your customers might be missing out on when referring to your business. This way, there are no missing gaps in your marketing strategy. We use content marketing to drive website traffic – something that helps to win clients over. Don’t wonder what your customers want – we’ll find out for you! And then create content that better suits your clients needs.

Get Personal

Using blog posts is a great way to increase your google rankings. Primarily because you can insert so many useful keywords for Google to see, as well as get personal with your potential clients. It gives you a way to be fully transparent with them,  giving them an idea about what you’re like as a company. For example, you could write blog posts on topics relevant to your services – whether it’s tips for small business owners or simply portrays the culture of your company – it is one more way to attract potential customers through SEO copywriting. It’s also a great way to promote your product or service when you begin content writing.

Signs Of A Good SEO Company

Transparency and Honesty

These are the best things to look for in an SEO company. A good company knows how to talk about their services and about the results that they have achieved. The list beneath is a good indication of what a good SEO company will ask for if they are legitimately wanting to perform well and help you rank better than your current position.

  • Your business objectives and marketing goals
  • Details about your industry and your major competitors
  • Important keywords for your niche
  • Information about past audits, penalties, or SEO campaigns
  • View or Admin access to your Google Analytics account

Setting Realistic Expectations

It’s simple for an unethical SEO firm to promise more than they can deliver and take a large portion of your money with them. Even if this means losing possible clients who want to see results faster, an ethical and professional SEO firm will set realistic expectations for what can be achieved and when it might be done, even if this means losing potential customers.

Search Engine Rankings

You want to work with an SEO agency that practices what they preach and have the SEO rankings to prove it. As we always say, how do you judge which is the best SEO company?   Well, one way is to look at their results. You can’t claim to be the best SEO company if you only rank number one for every client you ever work with, but if your website ranks on page two or three of Google for your own website’s name – don’t trust them. If they are doing SEO for themselves and not ranking well.

No Heavy Discounting of Services

Quality SEO costs money. If someone offers to do your SEO for rock bottom prices, beware that there’s no way they can provide you with the time and attention that delivers quality results for that amount of money. I don’t have to tell you, you get what you pay for.


You could be working with the best strategists in the world, but if there’s no planned schedule for communication, how will they keep you informed, and how will you keep them accountable? A good communication plan ensures that you have hired a trustworthy SEO company. They should be asking you questions, fine-tuning things by you, making sure you’re in on all the stats too. 


This is the hardest trait to come by in an SEO company, but it’s also the most important. If you’re working with a good SEO firm, you should find that they are quick to run experiments and suggest ideas even if they don’t have direct authority over your website or online marketing campaigns. They are looking out for your best interests, not their own.

Good Writing

What we mean by this is; did their writing get you to reevaluate something? Did you find yourself seeing something in a new light? Did you perhaps learn something new?  If so, congratulations, you have a winner SEO company on your hands. Did it make you laugh? Or did it make you cry? It doesn’t matter which emotion the article generated – what does matter is that it generated an emotion of some kind. We’re not looking for bland and boring content here. We want something to provoke a reaction; preferably a good reaction. This is usually done through blog posts, so make sure to check that out too!

Avoids Jargon

Does the article have a point to it? Or are you just being bludgeoned with flowery language that doesn’t say anything at all? A good writer will use words to their advantage, painting vivid pictures with them. You’ll want to find a content writer that will really understand how to get straight to the point, rather than extending a piece of writing for the sake of it.

Nifty Marketing Is Waiting For Your Call!

Nifty Marketing is a leading SEO agency in Sydney that offers the best SEO copywriting services to all new and experienced clients. We have years of experience in delivering top-ranking results for our clients, so you can be assured your SEO campaign will rank high on the search engine page. Our team of experts is ready and waiting to partner with you as we strive to provide quality content at an affordable price! For more information about what nifty marketing has to offer or if you want help enacting these principles, please don’t hesitate to contact us today.

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