Many companies create a Google company listing in order to increase their exposure on Google (known officially as a Business Profile). If you’re a business owner like this, you may not know that creating a Business Profile does not grant you control over it, and you’ll need that control and editing if you want your Business Profile to be a successful SEO and lead generation tool for you.
So, how do you take control of your Google Business Page? The response is that you must also build a free Google My Business account for that profile in addition to a free Business Profile. In 2021., a lot of businesses are finding their clients with the help of Google My Business.
Here is why Google My Business is important.
One of the fastest and most effective ways to get your company found online is to create a Google My Business page. Google’s algorithms have been designed to understand user intent as more and more search queries become geographically relevant.
You’ve probably done a Google search for “places to eat near me” at some point, and if you have, you’ll find that Google returns a list of three restaurants based on your current location. The three businesses that popped up as a result of your search query all have a Google My Company profile, putting them one step closer to gaining your business.
These restaurants would not have appeared if they did not have a GMB website. Consider this in the sense of your company, regardless of the product or service you’re selling. What are the benefits of local searches for your company, and what are you missing out on if you don’t have one?
Since Google’s algorithms are constantly changing, having a Google My Business listing and optimising it on a regular basis is essential if you want to be found in a local search.
5 Reasons to Update Google My Business Profile
Customers Find You
This advantage is related to your Google My Business category editing. By selecting a category, you allow people who are looking for the product or service you provide to find you rather than your real business name (consider how many consumers are unaware that you exist).
What was the location of your garage sale when you were a kid? Not on the courtyard or the house, but on the road. Why does this happen? Because people are here. Because. Today the same concept applies to companies. You must be where people are if you want to be seen; today, people are online.
In fact, 84% of consumers use their computer or tablet for online searches and 88% use their smartphone, according to Google. You can ensure that your business reaches as many consumers as possible by creating and keeping a Google business listing.
Keep up with the competition
People aren’t just passing by garage sales as they were when you were a kid; they’re actively looking for businesses like yours. They’re looking for goods and services near them on Google Maps and Google Search and doing research to compare companies. You must update your Google listing in order to be found by people who are looking to buy from you.
Gain More Customers
According to an analysis, 34% of customers who locate a company utilising local search on their device or tablet visit the physical venue, and the figure is much higher (50%) for those who use cell phones. Furthermore, 18% of local queries result in a transaction within a day, compared to just 7% of non-local searches.
This ensures that the more your company sticks out online, the more probable it is that a buyer would buy from you within a day of looking for it. According to the results, anything as easy as a Google listing change will improve traffic and sales to your shop.
Updating Improves SEO
Many people are afraid of SEO (search engine optimisation), but it can be broken down into manageable chunks. Updating your Google listing and ensuring that the details of the majority of the listings are similar to that of your Google listing is one of the simplest ways to boost your local SEO.
In order to have the most precise and credible search data, Google is continuously crawling the internet for updated content. The more consistent your contact details are around the internet, the more Google would favour you.
From Google My Business Optimization, and Google Ads Management, to Search Engine Optimization Services, your local Sydney SEO Experts from Nifty Marketing Australia are here to help your business grow. Contact us to get your business listed and gather more customers starting today.