Digital marketing is a keyword-targeted digital advertising that reaches consumers on digital devices. Digital marketing is also called digital advertising, internet marketing, or web marketing; it includes social media and mobile platforms.
Digital Marketing Strategies: digital marketers use a variety of strategies to target their desired audience through paid search engine (SEM) tactics like Google AdWords or Facebook Ads. They can also form relationships with bloggers who give them free content in exchange for promoting the blogger’s products in return. When digital marketers place ads next to searches for certain keywords, they’re using contextual targeting–and when they promote blog posts targeted to specific audiences, they’re using behavioral targeting.
This digital marketing strategy covers how digital marketers and their clients will interact and what digital content they will prioritize at the turn of this decade. We offer several different digital marketing strategies that you can choose from, here’s a breakdown of each:
Using creative search methods
Many people use digital voice search these days. People are increasingly preferring digital voice search to text search because digital voice search is easier and faster. It is easy for users to perform digital voice searches because they can speak their queries to digital assistants like Siri or Google Assistant. Digital voice assistants are becoming increasingly popular because of their convenience in this way. The digital voice assistants also proactively remind users of events, travel, restaurants, etc.
Voice search technology is important in digital marketing. Voice-search technology has emerged as a significant element of web marketing strategy as consumers find it more comfortable and efficient to use voice search technology. In the past, voice-search accounted for only 0.3% of total searches on Google, but that is projected to grow 25% year over year from now until 2021 and beyond with major implications for the advertising industry.
The majority of gadgets are now voice search ready. What does this mean for businesses and brands? By 2022, voice search is expected to be a $40 billion dollar market. It’s now up to businesses to stay up with the changing landscape of voice search by optimizing their interfaces, platforms, and websites.
More Interactive content, please!
Interactive content such as quizzes, videos, and image slideshows is very beneficial to digital marketing because it is able to provide information quickly and efficiently. Interactive content also has the potential to reach a wide range of people over social media.
Additionally, unlike long form text content, interactive content does not take a lot time and energy to produce and post for customers. Even though writing short articles about products or events may take less time than an image slideshow or video, many people may not want to spend this amount of time reading articles when they could be doing something else with their lives such as working. This means that these individuals will most likely ignore any articles written by the company in favor of pictures and videos which are mostly attractive and easy to understand.
Create more images and videos
Images and videos are helping in the world of digital marketing. In this era of smartphones, tablets, and social media, companies can reach their target audience with a quick snap from a smartphone. Businesses have been using pictures and videos to get their message across faster than ever before. The internet is a powerful medium that can often be neglected when it comes to marketing-don’t just post links!
An interesting post from the online marketing world discusses the importance of using images and videos for digital marketing. The post cites a study that reports more than 50% of people would rather watch a video on a website than read an article. Videos have been shown to have a higher retention rate with viewers, so it is important to have them on your site.
Creating creative visual material is one of the most effective methods to break through the clutter. Although filming videos and creating visuals is more time-consuming than writing articles and blog posts, it will allow your readers to assimilate information more quickly and retain their attention.
Using artificial intelligence is now a thing
Artificial intelligence (AI) is the next big thing in digital marketing. It’s already shaping up to be a game changer, and with AI advancements on the horizon, it won’t be long before AI becomes standard practice in most marketing campaigns. Whether you’re running an ad campaign or looking for new leads through SEO, AI has something to offer your business no matter what stage of growth you are currently experiencing.
One area where marketers have been using artificial intelligence is search engine optimization (SEO). Programmers use machine learning algorithms to crawl sites and create profiles that rank them more prominently on Google searches, which increases traffic volume and improves conversion rates for businesses.
Influencer marketing is the new trend
Influencer marketing is a type of marketing that uses social media influencers to create or amplify promotional content about the marketer’s brand. This form of advertising can be more cost-effective than traditional forms, as it allows companies to reach large audiences without having to pay for expensive ad space or time on TV.
A key feature of this strategy is the use of “influencers” who are typically recognized by their peers and followers in various industries. These people may include celebrities, bloggers, journalists, etc., but they must have some degree of influence over others within their industry or area of interest in order for them to act as effective promoters for your company.
The digital marketing world is filled with influencer marketing. It’s a surefire way to reach your target audience and it’s also very cost-effective. Influencers are the people who have the most influence over your target market, so why not use them?
Influencer marketing can be used in many different ways, such as:
- Create content that inspires an emotion or tells a story which will resonate with your audience and drive them to take action;
- Send out sponsored posts on social media platforms like Facebook and Instagram;
- Use influencers for product reviews to raise awareness of new products or services. The possibilities are endless!
Do a customer segmentation and sales funnel
So, what is customer segmentation? This is a strategy where marketers and business owners identify and divide customers into groups of people who may have similar needs or wants, and customize their message to each group. The reason for this is that some customers might not be interested in your product or service because of the way you’re presenting it to them, whereas others may be more likely to buy from you because you’ve altered your message to cater to their needs.
Digital marketers use segmentation to identify and target specific groups of customers based on their needs and wants. For example, one group may want a product that is very expensive and another group may be looking for a cheap product with little features. By identifying these different types of customer segments, you can better allocate your budget to produce more content for the type of customer you are targeting!
A digital marketing sales funnel is “a collection of marketing methods used to create traffic to your firm and nurture it appropriately so that consumers become loyal customers who advocate for your brand.”
The acronym AIDAA stands for Awareness, Interest, Desire, Action, and Advocacy, and it’s the method you should use to map out your funnel’s stages.
If all of these appears to be too difficult for you, you can get assistance from consultants such as Nifty Marketing Australia. One of the best moves you can make for your company is to hire Nifty Marketing. We are a company that delivers low-cost marketing solutions to businesses. Let Nifty Marketing help you develop your business!