In 2021, it is projected that there will be over $1.5 trillion in retail e-commerce sales globally and this number is expected to double by 2026. It is also the best time to scale up your e-commerce store.
This has led to a major shift in the way retailers are approaching their businesses with many focusing on digital marketing strategies like building an omnichannel presence and making their digital channels as integral to their operations as brick-and-mortar stores. This new focus requires retailers of all sizes and across industries to rethink how they manage their logistics, inventory, marketing budgets, customer service, and more.
What are the key trends in e-commerce?
1. Online retailers are increasingly relying on new technologies like artificial intelligence (AI), to predict what customers want and which items provide the best return on investment.
2. More consumers are turning to online shopping to make holiday purchases, with forecasts suggesting more than 50% of shoppers will purchase gifts online this year.
3. A growing number of online business retailers are beginning to offer free shipping with unlocked products to build costumers’ base.
4. With increased price transparency across channels, consumers can research prices and then use their smartphones or desktops to find the best value for what they’re looking for.
5. Acquisition is also a popular trend among e-commerce giants like Amazon.
So here are some ways to scale up your e-commerce store in 2021 or if you’re planning of setting up your store:
Build a strong customer base
There are many ways to do this, but the most important thing is consistency. The more often you post content, the more likely people will keep coming back for more. This means posting at least once a day, every other day or weekly depending on what suits your audience best. You should also make sure you engage with your customers and try to get them involved in the conversation by asking questions and getting their feedback on what they want from your business. That way they feel like they’re part of the process and it’s not just about you!
You may consider developing a mailing list where people can subscribe at the beginning, but never give out the emails of subscribers since it’s against the law. Once you’re ready for customers, send them an email saying that there is an opening, put them on the waiting list, and then when they come into your store or service tell them about the products or service that you are offering.
Increase sales with social media marketing
Social media marketing and conventional marketing are the two most effective strategies to generate sales. Traditional marketing used to be the most common type of advertising, but times have changed. People are spending more time online than ever before because to technological advancements. People are more likely to buy a product or service if they see it advertised on the internet than if they see it advertised on television.
What is SEO and how do you use it for your business?
Search engine optimization (SEO) is a strategy to improve the ranking of one’s website or webpage in organic (non-paid) search engine results. SEO is typically accomplished by employing “white hat” techniques such as keyword research and creating quality content and backlinks.
If you want to start building your site’s SEO, you can do it yourself or hire an external consultant. You can also use free tools that will help you with optimizing your site for organic search engine success. There are also several platforms that let you manage your social media pages. The platforms are called social media management platforms because they allow you to easily manage your accounts without having to log into them individually.
We highly recommend Hiring a consultant means that you can get a second opinion of what is going on with your SEO and how to improve it. However, hiring a consultant also allows you to have more hands-on deck when it comes to making changes.
One of the best ways to get the job done is by collaborating with an outside party such as a consultant, like an SEO Manager. A lot of people don’t realize this but SEO Managers and Digital Marketers are professionals who will be able to offer insight into what needs to be done in order for their clients’ website or blog to rank better on Google. Other than just looking at the code and doing corrections and suggestions, SEO managers are tasked with the responsibility of generating organic traffic to a website by using keywords and other SEO techniques. They work in tandem with content marketers, who create articles that appeal to their target audience and which include relevant keywords in order to rank higher on search engines like Google and Bing.
An SEO manager’s main goal is to increase the site’s ranking and visibility for certain keywords or phrases. This can be achieved through implementing “on-page” SEO strategies such as adding metadata tags to webpages, writing blog posts related to topics of interest, optimizing images for web use, etc. Other tasks may include off-site optimization (link building) such as creating links from other websites back to your site or finding ways for your business partners’ websites.
What is “Google Ads”?
Google Ads is an advertising service that helps you find new customers. You show ads on Google websites and apps or other websites and apps that use Google’s advertising services. This means you only pay when someone clicks your ad. The ads also show on YouTube, Gmail, and other sites across the internet. The idea of targeting potential customers through their web browser history is revolutionary; not only does it make the buying process more convenient for consumers but it makes your marketing spend more cost-effective.
Affiliate Marketing is Also Worth a Try
This new marketing tactic allows you to tap into new customer bases by partnering with other businesses, which means that it’s entirely possible for you to break even while someone else is pulling in the profits. It’s definitely worth looking into if you want to make more money without spending time and resources on developing a brand of your own!
With the help of affiliate marketing, you can make a little bit of money on all of your shopping and find some great deals in the process. By having one website with links to tons of different companies, you know that when you click on a link and purchase something, you’ll get a small commission without having to do any work!
E-mail Marketing is Another Way to Do it
Email marketing is an email that an email marketer sends to a group of email addresses. The email marketer might have collected email addresses during a previous email marketing campaign, through business networking, or by buying email lists.
Email marketing is inexpensive because the only cost is the price of renting the email list, which can be less than $500, and sending out to hundreds or thousands of potential customers.
Leads are another key measure of success when using email to generate sales leads. Lead generation is found to be much cheaper than other forms to reaching potential customers in traditional methods like cold calling.
Blogs can be used to help increase traffic, connect with potential customers, broaden your customer base and more. They are a way to showcase your business in an authentic way and create a dialogue with your readers. For these reasons, blogging is one of the best marketing tools you could use for your business!
Blogging is free, easy and can be done in any spare moment you have-from waiting for a bus to making dinner. With the right strategy, blogging can help you catapult your business to success by connecting with new audiences that will become your customers. It is really one of the easiest way to scale up your e-commerce store.
Partnership with industry specific platform
These sites are designed to support your company’s goals, providing you with a reliable resource that is updated on the go. You’ll find everything you need to know about your industry-from topical articles to data and statistics. Partnering with industry-specific platforms can help your business reach its full potential because these websites specialize in taking care of the smaller details so you don’t have to.
An industry-specific email marketing platform, for example, is an email software platform that targets the email marketers of different industries. This email marketing software has features that are unique to the needs of different industries. Industry-specific email marketing platforms have industry-specific templates that may be used for email campaigns or email newsletters. These templates can be reused time and time again, saving a lot of time and money spent on developing email campaigns. Email campaigns are automated with this software while some email marketing software requires you to use manual means for this automation.
Search engine crawlers will crawl the web by following links from one page to another. If all of the links on a page point to pages on your site, then search engine crawlers will find and index your site more quickly and with greater accuracy.
This is why it’s important to build backlinks – external sites that link to your site. Backlinks are an important part of SEO because they provide search engines with some context about your content. They also help Google know what your site is about, which makes it easier for users to find you when searching online. Having more backlinks can also have positive effects on your social media traffic and rankings in the SERPs (Search Engine Results Pages).
But how do you go about getting them? There are lots of different strategies out there – some good, some not so good – The best way to acquire backlinks is by creating content and sharing it with other people. This strategy will take time but the results are worth the wait!
Guest blogging is a form of content marketing, where your website offers their services on another platform. Guest blogging benefits are that you have the opportunity to have high quality backlinks to your site, brand exposure and more traffic to your site. It’s also great content for readers of the blog who might not know about your site yet.
Nifty Marketing Australia is one of the best Digital Marketing Specialist in Australia
Nifty Marketing, an online marketing company in Sydney, is the latest addition to the family of Nifty Websites, Inc. They offer affordable solutions for internet-based marketing needs. These services include search engine optimization (SEO), social media marketing (SMM), and influencer marketing.
The platform is designed for anyone with product or service to sell. It has a variety of tools and benefits developed with the user in mind. Perhaps you’re feeling like your website isn’t bringing in as many orders as you’d like it to. You might need an updated design, or more traffic on your site. This is where Nifty Marketing can help. We have experience in developing websites for businesses both large and small. We can also provide you with business ideas and product ideas so you can with your business plan. Give us a call today so we can show you how we can scale up your e-commerce store in 2021.