What time should I post?

Depending on your business and what sort of services you provide. The timing depends on your traffic and followers. Most of the time, the analytics from our Social Media Marketing team would show when your social media followers are online. This enhances and ensures that posts sent out are viewed and that they have the proper engagements.

What is Email Marketing?

Email marketing is a method to follow up with your customers and prospects via email. Email marketing is different from spamming because the prospect has to opt in and request the email newsletter. A spam message, which is illegal under the Can-Spam act is where the company purchases an email list and blasts it out to thousands of people in hopes that someone is interested in the product.

Do I really need Social Media?

Take a look around you, what are people around you doing? what do you do when you have nothing to do and you’re on your phone? Correct! Everyone is on Social Media going through pages liking things, watching things. It is safe to say that if your business or service has a Social Media account, you will have more followers and more people knowing about you. At Nifty Marketing Australia, we call this Branding. It may be a slow process however, if your business is constantly showing up on people’s feeds, then more and more people will know about you.

Where does the material Come from?

Depending on you as our customer. We create some of the content ourselves in the Graphics Design department, Some content comes from news, and others come from the research we do based on your particular business. Sometimes, our posts would come directly from you and we will edit it based on the best suitable things for the page.

Does having an attracting subject work?

Subject lines should be striking so much so to generate a response of opening the email. It’s the first thing that your subscribers notice. It’s your gateway to further communication. So, make it personalised, short and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide to open an email. You can ask questions or create urgency by stating a deadline.

How do I access posts on Social Media?

All posts that are put up on all the accounts, would be within the “posts” section of that particular platform. Along with that, you are entitled to having those posts sent straight to you if you like. All you have to do is ask us.

How can I make Customers read the emails?

Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most. Whenever you send an email ask yourself, “Does the email content, especially the subject line matter to my customer?”. Customers instantly connect to emails, which are personalised and when the call to action is relevant. Also, if you create an urgency they do read and respond as well. Focus on the value you create for the customer and the benefits you are offering.

What is a Great Design for my email template?

Use catchy images, call to actions and animated gifs that attract attention. Don’t use too many font types, font colours, and font sizes. Let the line spacing be enough. This gives good readability. Depending on the context of your emails its great to use bold colours. Don’t forget to make your email template responsive, so that it looks good across all devices. All in all, designing an attractive email includes minute details and an eye for creativity. It also depends on the type of content and the message you are conveying.

Will my sales get better with Email Campaigns?

Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products. When would you buy a product? When it provides a solution to an existing or future problem. When you trust the brand and you connect (emotionally and rationally) with the message/signal the advertiser is trying to convey to you. Well, then you have your question answered. So, convey to the audience that your product/service will provide them with a solution and add value to their life. Share testimonials and case studies to build trust. Create an email with inspiring content and visually strong images (a picture is worth a thousand words) that emotionally and rationally connect with the customer.

How often should I send out Marketing emails?

Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency. When you send offer emails you can send two emails and then send the third one as a final reminder. But, sending more than three emails just to mention the offer creates a nuisance ultimately losing a subscriber as he/she might mark you as spam. Here, in desperation to get a sale, you’ve lost an opportunity.

How can I write the content of a marketing email?

Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant. There are various ways in which you can grow your own opt-in email list. You have to ask for email ids from customers when they visit your website and in return provide them with some deliverable like e-book, whitepaper, etc. A pop-up window asking them to share their email ids should help build a list of subscribers. You can have a sidebar that will ask your blog visitors to sign in and share their email ids. Ask for their permission to send emails and promotional items.

Digital Marketing Melbourne

Embrace Nifty Marketing Australia, your dedicated partner for exceptional digital marketing in Melbourne, VIC 3000. Fueled by commitment, our team is dedicated to exceeding your expectations, guiding businesses to thrive in the ever-evolving digital landscape. Uncover the power of our customised strategies designed to not only enhance your online presence but also to yield significant and impactful results. Venture with us to uncover how our personalised strategies can effortlessly harmonize with your individual business goals. Whether you’re striving to increase brand visibility, connect with your target audience, or optimise conversions, our comprehensive range of services is intricately crafted to meet your particular needs.

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Our Reviews

Plant the Nifty Marketing Seed and Watch Your Online Presence Grow

Nifty Marketing Australia

4.8

review us on

Melanie G

02:25 01 Nov 24

Derek and the team at Nifty Marketing went over and above to assist with my marketing needs, pro-active and very keen to assist. The engagement of Nifty Marketing was a good decision for my business.

Joe Daly

23:57 16 Aug 24

Derek was extremely efficient and made us an amazing webpage for our business. He also provided additional support when making updates to the page and helped us set up our new email and software package. We will continue to use his services and highly recommend.

Hadi Rostami

01:23 24 May 24

Derek is one of the most reliable specialists. He is able to have an immediate positive impact on every business through his services.

Jim Soleiman

10:28 16 May 24

Thanks nifty for your great work last 10 yearsIts been 10yrYou guys made me who i am today!🙏

Anna Sperettini

05:25 09 Sep 23

If you need a Website done, Derek is your man. Derek done exactly what I pictured, excellent communication from start to finish.

Susan

12:00 06 Sep 23

100% helpful and very kindNifty marketing is the number one online marketing agency for a reason and I 100% recommend this agency to anyone looking for marketing their business. It’s definitely worth it and let the experts at nifty marketing do the marketing work for you 💯 recommend

May E

11:33 06 Sep 23

Nifty Marketing is always on top of everything!!!Never let’s us down. Amazing service as always and very skilled.Thank you for all your efforts and helping my business grow.

Adam Adam

22:16 20 Dec 22

Derek is a digital marketing legend, he has helped has get so many leads for our windscreen replacing business with is SEO services and web designed us a highly optimised website. Thanking you in advance for all the efforts look forward to the years to come.

Omar Kay

08:52 19 Dec 22

Been using Nifty Marketing for the past 3 years , never put me down with any issues always been on top of my company , always promoted me ideas to keep my business flowing and growing , I’ll rate nifty marketing 5 stars due to his respect towards clients and helpful with growing my business thank you Derek !!!

Dianne Kumurkan

13:55 07 Jul 22

Great digital marketing agency. Very helpful in producing leads.Excellent return on investment and great website design skills.

Dee Tufekci

04:46 15 Jan 21

Nifty Marketing have picked up my website from zero and have fully enabled my website to give my clients an end to end experience from browsing, shopping to booking! We love our website and have had such great support for all of our Design requests, technical queries and capability enablement process! Thank you to the Nifty team, for bringing my vision to life!Dee TufekciCreative DirectorHazel Events & Prop Hire

Oscar Akin

00:50 17 Oct 20

Been using the company Nifty Marketing Australia for all my SEO, Digital Marketing and Website builds for over 3 years. Couldn't be happier for the support and services they have provided and the fact rhye built up our business to a massive scale. What a great Team, thank You Derek !

Bill Sydney

09:29 23 Jun 20

I advice this digital marketing company to all business. They are very understanding and they work fast and solve problems quickly. Competent Staff. Thanks nifty...

muruvet altundag

09:27 23 Jun 20

Gozleme Co. Lidcombe would like to thank Nifty Marketing for all the work in regards to Google My Business, Signage and social media. Great results great team. Thanks for being with us and the continual effort.

Hilal Isik

06:48 25 Apr 20

Thank you to Derek for his amazing work and professionalism. Would recommend Nifty Marketing to anyone, who is looking at having a website created or having their current site uplifted.

R. Mensink

05:09 25 Apr 20

My wife needed some help with her website and Nifty made it happen. Easy to find us now and we appreciate that a lot. Thank you!

Myles Sutton

01:41 25 Apr 20

Have worked with Derek @ Nifty Marketing on many occasions and I can strongly recommended him and his company's services. Derek is understanding, compassionate, patient, very professional, and gives 110% for every project he takes on. Very happy to continue working with this exceptional person who has a big heart and a sharp wit to what he does everyday. Also, he is a bit of night owl like me, powering through projects into the early morning! Thanks Derek and the team! 🙂

InspireArtsInc Gmail

01:25 25 Apr 20

Very professional, highly proficient and a pleasure to work with. We highly recommend these guys for all your website design and maintenance needs.

Sevi Kokten

00:56 25 Apr 20

The service was fast insightful and educational. Exactly what I needed to give my business the exposure. Love your work

Fuat Mert Eceoglu

23:42 24 Apr 20

The best in the city of Sydney. Tarik is a professional in digital marketing. He and his team have lifted my position in the market to another level by providing quality service. Highly recommended!

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DIGITAL MARKETING SERVICES IN Melbourne

Search Engine Optimisation (SEO)

Climb the tiers of search engine results pages (SERPs) and engage your desired audience with our professional SEO services. Through meticulous analysis of your website and industry landscape, we pinpoint profitable keywords, optimise content, and construct high-quality backlinks, propelling your website to the forefront of online visibility.

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Turn your website visitors into loyal customers with our analytics-backed CRO approaches. Examining your website user behavior in detail, we identify conversion bottlenecks and implement effective solutions to optimise your site for better conversion rates.

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The Nifty Difference: Your Success is Our Priority

Partnering with Nifty Marketing Australia gives you the advantage of tapping into a wealth of expertise, an unwavering dedication to your success, and a proven history of achieving exceptional results.

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Dive into how Nifty Marketing Australia can be your compass in maneuvering through the intricacies of digital marketing in Melbourne. Our forward-thinking solutions propel your brand to sustained success, exceeding traditional methods. Understanding your business goals, target audience, and unique challenges is a key focus for our team. Through customised consultations, we design strategies that align with your goals, ensuring an individualised approach to your digital marketing journey.

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