Constant Contact with Customers
Email Marketing is more than just sending out an email to people. Not only does it deliver a higher ROI than any other type of marketing strategy, but it can also help you build a community of devoted customers. The trick is to understand how to leverage the power of email marketing. Before considering subject lines or campaign strategies, find the best email marketing software to manage subscribers and deliver emails efficiently.
Over the years, we’ve managed multiple email lists with many subscribers and have tested nearly every email marketing service under the sun. Based on our experience and extensive research, we have narrowed down the top services available today.
Send Messages Specifically Tailored to Your Audience
Many marketers would gladly pay to target only interested individuals for their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.
A franchise can target specific areas with email offers tailored to their interests. For instance, sending emails about sports goods exclusively to those interested in sports. Email list segmentation works fantastically for brands who gain information about their subscribers.
Studies have shown that marketers who use this tactic often boast improved engagement rates as a result. The old ‘spray and pray method of sending the same email to every subscriber or customer no longer works, and the companies that see the best results from their email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
Plant Your Seed & Watch It Grow
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