EMAIL MARKETING

Segmentation allows for personalised content delivery, ensuring that emails are relevant to specific audience segments, thereby increasing engagement.

Improve email deliverability by maintaining a clean subscriber list, using a reputable email service provider, and avoiding spam triggers in your email content.

A/B testing involves sending two variations of an email to different segments of your audience to determine which performs better in terms of open rates, click-through rates, and conversions.

Responsive design ensures that emails display properly on various devices (desktops, tablets, and mobile phones), optimising the user experience and engagement.

Key performance indicators (KPIs) like open rates, click-through rates, conversion rates, and ROI are used to measure the success and effectiveness of an email marketing campaign.

A consistent sending schedule helps establish expectations with your audience, improves brand trust, and ensures that your emails are anticipated, leading to higher engagement.