Dresden Vision
SEO
To have a web presence for any business is a competitive edge itself but to actually succeed you need to have a state of the art platform that can display your products in an attractive manner. At Nifty Marketing, we make the extensive use of the tools available in the market to develop custom solutions for the client that can help them set their online shopping platform. We are well known for our E-commerce platform development in Australia and all around the world.
Search Engine Optimisation
See Some Of Our 1st Page Rankings
We partnered with Dresden Vision to amplify their online presence and ensure their mission of making sustainable, affordable glasses accessible to all reached a broader audience. Dresden Vision, with its commitment to innovation and transparency, needed a robust SEO strategy to stand out in the competitive eyewear industry and connect with individuals searching for high-quality, eco-friendly glasses.
Our tailored SEO strategy focused on enhancing Dresden Vision’s search rankings for key terms related to sustainable eyewear, recycled materials, and affordable glasses. By optimising their website content, improving technical SEO, and conducting in-depth keyword research, we successfully drove organic traffic to their site. The results? Improved visibility across search engines, a significant boost in website traffic, and increased engagement from customers eager to learn more about Dresden’s unique approach to eyewear.
Through our collaboration, Dresden Vision now ranks prominently for keywords aligned with their mission, allowing more people to discover their vibrant community and commitment to creating glasses that are stylish, durable, and sustainable.
Google Ads Management
A premium eyewear brand selling prescription glasses and sunglasses ran Google Ads to drive sales. However, their Performance Max and Shopping campaigns were heavily dominated by contact lens sales—products they no longer wanted to promote.
Challenges
- Inability to Remove Contact Lens Products from the Feed
- The Google Merchant Center (GMC) feed included all products, making it difficult to exclude specific categories.
- Lack of Model Images in the Feed
- The existing feed had generic product images, missing lifestyle and model images that could enhance engagement.
- Revenue Dependency on Contact Lenses
Contact lenses accounted for 80% of sales from Google Ads, making it risky to remove them without a clear strategy to shift revenue to other products.
Strategy Implemented
- Feed Optimization to Exclude Contact Lenses
- Used Feed Rules in Google Merchant Center to exclude products containing keywords like “contact lens” in the title, description, and category.
- Applied custom labels to segment non-contact lens products for focused campaign bidding.
- Enhancing Feed with Model Images
- Integrated lifestyle and model images into the feed by updating image URLs in the product data.
- A/B tested different image styles (plain product shots vs. model images) to measure performance impact.
- Campaign Restructuring for Non-Contact Lens Products
- Shifted budget allocation to prioritize prescription glasses and sunglasses.
- Created Performance Max asset groups tailored for high-margin, non-contact lens products.
- Adjusted bidding strategies to optimize for higher AOV (Average Order Value) products.
Other Projects We’ve Done
ACER AUSTRALIA
75000+
600%
350000+
Dresden Vision
15000+
250%
160000+
SYDNEY HOT WATER SYSTEMS
500+
125%
1600+
Blue Chip
250+
200%
24000+
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